Why your Cedar City Home is Not Selling

by bryceross on November 22, 2011

The market in Cedar City is beginning to shed some positive signs. If your home hasn’t sold, there is a reason for it. Cedar City is a buyer’s market meaning it is over-saturated with homes for sale. As a seller you need to be aware of the most common reasons your home hasn’t sold and make some changes. Having a strong marketing strategy is key. I have highlighted a couple major reasons homes don’t sell and also a couple pointers for getting it sold.

Your Home is Overpriced. It’s not easy competing against short sales and foreclosures, but it’s the reality in today’s economy. If an REO property recently sold on your street it will unfortunately be considered a comparable sale, most likely decreasing your value. One of the challenges we are faced with in today’s market is getting a sufficient appraisal. Even though you have built an emotional attachment to your home, chances are, it’s not worth any more than the neighbors home. You have the right to test the market, but don’t wait too long. Buyers will begin to wonder why your home has been on the market for so long and immediately look for flaws.

Your Home needs repairs. Buyers need to imagine themselves living in your home. Substantial improvements are not necessary but it needs to be clean and tidy. Highlight what your home has to offer by cleaning appliances, fix the holes in the walls, eliminating clutter, control any odor, clean the carpets and so forth. If your home is in need of obvious repair, your buyer may begin to question the overall integrity of the property.

An Ineffective Marketing Strategy. Lets face it, not all realtors are created equally. Your realtor’s bad advice can cost you money, time, and stress. It’s not always a good idea to hire your friend. Interview realtors to gain a full understanding of their marketing strategy. Ask questions such as, “Is real estate your full time job?” “What forms of marketing do you use?” Realtors will often agree to list your home at a your desired asking price just to get your listing. This will only lead to disappointment and frustration when your home is showing, or selling. Different realtors use different approaches. Does the realtor you interviewed go above and beyond the MLS advertising or is that their limit? Find an agent that will give you and your home the attention and time you deserve. Your home is your most valuable asset, make an educated decision and hire the most qualified agent for the job.

Bad Photography. Statistics show that 80% of all buyers start their search online. Clearly our generation prefers to do their research on the Internet. Make sure your realtor takes quality photos of your home. Encourage your realtor to highlight your homes assets. If you have an amazing view from the balcony, tell your realtor! Ask to review the photos before they are placed on the MLS. If your photos are a bad representation of your home, this could tremendously affect your overall showings. Don’t take such a valuable topic so lightly.

Every home will sell. Sometimes it’s just a matter of finding the right buyer. If you take the following pointers seriously, your chances will increase tremendously.

If you enjoyed this post, please consider leaving a comment or visiting my Cedar City real estate site to search homes for sale in Cedar City.

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